ESMA · FCA PS23/16 · UK SDR · SFDR · Anti-Greenwashing

Greenwashing Risk Assessor

Score a financial product's sustainability claims, product name, and marketing materials against four anti-greenwashing frameworks: ESMA guidance (2024), FCA anti-greenwashing rule (PS23/16, effective May 2024), UK SDR naming and marketing rules, and SFDR product-level disclosure consistency. Produces a greenwashing risk score and a claim-by-claim assessment.

ESMA · FCA PS23/16 UK SDR SFDR Zero PII Export

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⚠ Heuristic self-assessment tool for internal review and preparation purposes. Not a legal opinion or regulatory determination. Review outputs with qualified ESG compliance counsel before publication or product launch.

Panel 01Product Profile
Panel 02Sustainability Claims Assessment

Enter each sustainability claim made in marketing materials or the product name. Select how prominent (headline vs. contextual) and how substantiated it is.

Claim text (as it appears in marketing)ProminenceSubstantiation
Panel 03Regulatory Alignment Checks
Greenwashing Risk Assessment
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Risk Summary
Claim-by-Claim Assessment
Framework Alignment
FrameworkFindingStatus
Remediation Checklist
AP2 Policy Mandate · CC BY 4.0 · Post Oak Labs

Regulatory Citations

[1]ESMA Anti-Greenwashing Guidance (2024) — ESMA's final report and guidelines on the use of ESG and sustainability-related terms in fund names and marketing under the UCITS and AIFMD frameworks. Four criteria: truthfulness, clarity, non-deception, substantiation.
[2]FCA PS23/16 — Anti-Greenwashing Rule (effective 31 May 2024). Requires sustainability claims in financial promotions to be consistent with the product's actual characteristics, clear and prominent, fair and substantiated. Applies to all FCA-authorised firms.
[3]FCA CP22/20 / PS23/16 — Sustainability Disclosure Requirements (SDR) and Investment Labels. Four UK fund labels: Sustainable Focus, Sustainable Improvers, Sustainable Impact, Sustainable Mixed Goals. Labels require ≥70% of assets to meet label criteria.
[4]SFDR Regulation (EU) 2019/2088 — Sustainable Finance Disclosure Regulation. Articles 6/8/9 categorise financial products by sustainability integration. Article 9 (sustainable investment objective) requires the highest substantiation burden.
[5]Commission Delegated Regulation (EU) 2022/1288 — SFDR Level 2 RTS (Regulatory Technical Standards). Specifies mandatory PAI (Principal Adverse Impact) indicators, disclosure templates, and pre-contractual/periodic reporting requirements.